The Copywriter Reformation
There is an interesting divide I can see in the copywriting community on LinkedIn these days about AI-produced content.
It’s deepening by the day.
There are copywriter purists, who are staunchly against AI, saying that organic writing will always be king, and that human writing will always form a better business strategy.
But then there are the AI evangelists who state that AI is the future, the ROI for businesses is undeniable, and to ignore it is to be left behind.
SEO king Jake Ward is right at the centre of this divide.
It all kicked off on LinkedIn this week with his post about the success of his tool Byword.
Byword is a tool which produces hundreds of AI articles, of very high quality which seem to pass Google’s AI detection.
Nobody can argue that the ROI on these is amazing.
For just a small price, you can fill your site with hundreds of articles, and garner huge waves of traffic.
With a good landing page, you could potentially make thousands.
But many critics state that these sites completely tank after a few months (there are many screenshots in the comments section), and that they’re cheap wins that don’t provide lasting brand awareness on Google.
I’ve screenshotted a flavour of some of the comments.
Some of the copywriter purists against:
But the AI evangelists were also out in force:
And neutral Matt Barker trying to cool everyone down:
Pick a side
The point here is that if you’re starting out as a copywriter, you might need to decide what your stance on AI is.
Will AI fit in your offering? Or be avoided completely?
This is mainly to reassure clients, who are on the sidelines of this battle, wondering if they should be implementing AI into their business.
Plus it’s also important to be transparent about how you produce their content.
I personally like AI, but not for content writing, only for guidance and structure.
Call me a moderate AI evangelist.
Which side are you on?
Do you think AI is the future of writing and thinking, or is it just a fad full of cheap wins?