Hey đ Iâm Caleb â a financial copywriter from London.
In this publication, youâll find everything you need to know about copywriting and how to make money writing online.
I also write about SEO, AI and other relevant writing topics.
If youâre new here, start with this post below đ
You can grab my Organic SEO Handbook here đ đ (link).
Recently, there was a big leak in SEO.
You can see all the details from the best SEO channel that has ever existed called Income School (link).
In short, the leak revealed that Google lied about many things.
They explicitly said certain things were not ranking factors â but they were.
For example, they always said they didnât rank sites based on how many clicks they got. Turns out they do.
EEAT, or Experience, Expertise, Authoritativeness, and Trustworthiness, was previously a mantra for SEOs and Google hammered this home, but this has turned out to be less of a priority than previously thought.
But in all the drama, one thing I found very interesting.
As identified here (link), authors are a metric that Google tracks.
It refers to the âcomprehensive measurement of authorsâ.
Authors are being tracked on Google and contribute to rankings.
To me, this means theyâre moving towards the more organic approach they dream of, and trying to gain further control over what they consider to be organic content written by humans.
For writers, this means that our online presence is even more important than ever because it could actually increase a brandâs clicks with just our name and face on it.
Author bios
So the main takeaway is, if you havenât already, get author bios on your blog posts ASAP. For you and your clients.
As you can see, here are a couple of author bios I have across the internet:
Theyâre not just to flex and get my name on the internet.
They are for SEO, as Google can identify them as legitimate articles written by an âexpertâ, or essentially just anyone who vaguely knows enough about the topic.
I knew it was important before, but now Google has been revealed to be measuring and tracking it, itâs more important than ever.
Your name is on a database and is likely being tracked across the internet.
And think, now this is great for copywriters and authors.
Your name and expertise is being reinforced by Google.
Google is remembering your good articles and likely rewarding other articles if theyâre written by you.
It makes sense if theyâre looking to avoid churned-out content with no value.
Theyâre looking for certified authors on the internet now.
This might be the name of our new roles when AI gets bigger.
You heard it here first. Iâm trademarking it.