How to pitch as a copywriter #2

February edition

This is what I’ll be doing to find clients in February.

I’ve paid Harlan for another leads list and will begin the second process of cold emailing for February.

This is the gig I got it from. I paid for the basic package of £32.94.

https://www.fiverr.com/hrapp98/provide-a-custom-list-of-names-numbers-addresses-and-emails-of-any-business?source=order_page_summary_gig_link_image&funnel=e05ac48025584653848ec2c106b9a881

The first one was solid, which was why I went back again.

Of the 120+ leads on there, I found that 85 were exactly what I was after.

85 emailed in the space of about four days, all added on LinkedIn. Some connected but left it at that.

4 replied.

1 said go away.

3 said they were interested.

1 I’m still onboarding.

1 was keen but I haven’t heard from in a week, so we’ll see.

1 I’m working with now and is fantastic. Billed £480 so far. Lots more work to come.

The email I’ll be sending

Same as before.

Outlined here 👇

How to pitch as a copywriter

If it ain’t broke don’t fix it.

Also for anyone wondering, I used to track emails but now I don’t.

I’ve found that it’s a waste of time obsessing over whether a client opened an email or not, and also counter-intuitive to the “volume negates luck” mantra.

Once it’s sent, forget about it and send another one.

Upgrades to the funnel

I’ve upgraded my stuff to make the sales funnel look even shinier.

Signature same as before.

This is my LinkedIn profile. Ideally, they will come here after clicking on the email signature.

I use LinkedIn as a kind of landing page to show my legitimacy.

And LinkedIn really is so good for copywriters.

I wrote a collection of posts about why I think it’s so good for copywriters.

Take a peek.

Why LinkedIn is amazing for copywriters #2

Instead of LinkedIn, they might also go to my website.

I’ll be honest — I don’t love my website, not like my LinkedIn. LinkedIn serves a better purpose, especially since I’ve started posting work I’ve done on LinkedIn.

It’s good to have it, because it looks legitimate and has examples of some of my work, but clients generally ask for the work themselves, they want me to send it to them not find it themselves.

I am actually considering deleting it, and just having a more simplified website that isn’t like a company website, but just a gateway to a portfolio and then my Substack and other random things I’ve done. But for now, it’s okay.

I think it’s also a dead part of the sales funnel.

LinkedIn does everything I need to show myself and then provides the option to message or add me. The website is a bit of a dead-end.

Why it’s important to have a funnel

I used to ignore sales funnels as a concept but then I read Dotcom Secrets by Russell Brunson and realised that everything is a sales funnel whether I like it or not, especially online.

For me, I think of it as my online presence being a network, and the cold emails are a kind of injection of new people into it.

Otherwise, how else will new people see my services?

This is the rough process I have in my head.

Even if they don’t sign, they’re now in the network.

Quite often people will connect with me on LinkedIn, even if they don’t reply to my email. I’ve had about 50 new connections this month.

I don’t really do much else for outreach, apart from this newsletter and the occasional post on LinkedIn when I have something cool to share.

So the process of cold emailing is essential for building attention, as it puts you outside of your bubble.

I’ll let you know how it goes.

If you know of any outreach strategies, let me and others in my network know in the comments.