Top quality cold email example
The Rule of One
When I was searching through the absolute shocker emails the other day trying to find the funniest ones possible, I came across the following cold email, which I thought was awesome.
Some of the spelling is a bit off near the end, but all is forgiven.
I actually took a moment to read this email and clicked on the links, and that’s all that matters.
Clear structure
This email is good because it’s clear.
It’s from Ryan from Motion Invest.
Do I want to sell my site?
If I do, this is how.
Done.
All Ryan needs to do is find someone who does want to sell their website, which someone will and he’ll get a response no doubt.
He’s not trying to convince me to sell it, or tell me that I should sell it, he’s just saying the option is there if I want it.
Let me know
That: “any questions? Please let me know” part is so important.
It hands over the responsibility and trust to the reader.
It makes things simple too.
All I have to do is reach out to him.
I don’t have to do any mental work except say “okay sure”.
Your cold outreach email should be able to be answered simply with a yes or a no.
Do you want this service or not?
Signature
A signature is a mini sales funnel — it’s where they’ll end up.
This signature is awesome.
I’m considering adding a photo to mine after this too, it’s such a nice personal touch.
This one has his email, the site, and his office address.
I might not need any of them, but I now know who this email is from and where it’s come from.
Most of the time, people receive cold emails thinking “who tf is this, and why are they in my inbox?”.
You have a few seconds to win them over.
Love the bit at the bottom “if you don’t want to hear from me anymore, just let me know”.
It gives me the choice, it’s letting me know that I can choose to not have them, which makes me want them.
It also sets aside his email from spam.
Make it easy
Make clicking on the email or replying to it the easiest decision in the world.
I recently got a great tip from Matt Snyder called The Rule of One.
“One reader, one message, one action”.
Check out his post about it here 👇
Ultimately, that’s the main crime of all these bad emails 👇
They’re just so hard to read and understand.
They’re asking a million questions and also then asking me to do something.
Keep it whittled down to one choice.
Yes or no.
Don’t make them have to do any thinking or decision making, simply just agree or disagree.
Don’t force any decision. Just give them a choice and ask if they want it, then be on your way.
Love this breakdown (and thanks for the shout out)!
Thanks for this info, Caleb. With regards to titles of cold call emails, sent via mail merge programmes (eg. google sheets), how long should they be to prevent them being marked as spam?