Hey đ Iâm Caleb â a financial copywriter from London.
In this publication, youâll find everything you need to know about copywriting and how to make money writing online.
I also write about SEO, AI and other relevant writing topics.
If youâre new here, check out this post below.
Download my Organic SEO Article Handbook here đ (link).
Back to the article đ
Writing an article for SEO in this day and age is not like how it used to be.
Before, you could be way more basic with how you approached it.
Google was looking for keywords â so you slapped in some keywords.
But naturally, people rinsed this.
They would have about 20 questions all piled into one article, with every single question that could possibly be asked about the topic.
I used to do it for a dentistry marketing company and the brief would literally be like:
âInvisalignâ x 20
âInvisalign in [city]â x 5
âbest Invisalignâ x 10
However, this doesnât really work anymore.
Then backlink building was hot for a while.
But again, this stopped working. Basically any cheesy tactic people tried.
Now weâre reaching a point where these strategies are starting to run out.
So what does work?
âPeople-first contentâ
What people seem to miss is that Google doesnât like SEO.
It is fighting against it all the time, much faster than you can make SEO strategies.
It doesnât want people finding loopholes in their product.
Read this line from Googleâs exact guidelines (link).
Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings, in the top Search results.
As the section is titled, itâs about âcreating helpful, reliable, people-first contentâ.
Which makes total sense, because Google wants people to use its product organically, as much as possible, and for the most valuable content to appear first, so people spend longer looking at ads.
Thatâs the business model.
So, your SEO should always be inline with this, and your content will be in Googleâs good books for so much longer than any other strategy.
In the long run, if you overload with keywords to reach a high-ranking position, or find a way to get a million backlinks, it might work for a brief moment, but it will die as soon as the algorithm discovers your site.
Recently, Google has started punishing the whole site, for even one bad piece of content.
So it really isnât worth it.
What I do
Hereâs an example of what I do.
I write articles for CurrencyTransfer, a currency exchange comparison website.
I write finance and currency-related articles.
I picked the topic of the âeco currencyâ.
The eco currency is a new proposed currency in Africa.
I picked this as a topic because itâs relevant to my client who publishes content on all things currency, but also, I figured that I could write the best possible value article on this.
This is very important â I could collate all information on the internet that someone would need in order to understand the topic and not need to go anywhere else.
Google will naturally rank an article like this.
It is a featured snippet currently in the UK for âeco currencyâ.
It might be a low difficulty keyword, but Iâve still managed to rank above Wikipedia.
And check the traffic.
Got a nice 331 clicks per month so far, and itâs going up day by day.
Organic content
I much prefer this organic approach.
I know that my article is going to probably stay at the top for a while, because itâs low competition, but people are still interested, so Iâll get a consistent 300 clicks or more from this one article, potentially for years.
A high-competition article might get 1,000 clicks per month, but if something beats it (which it inevitably will), then itâs going to be deranked, potentially to zero.
Therefore, over a six-month period, itâs far more worth it to write several organic, more secure SEO articles than push for a high-ranking keyword that you might never get anyway.
300 clicks per month for a whole year is 3,600 clicks, whereas 1,000+ clicks might seem impressive at first, before it gets knocked off the top spot in a few weeks.
Plus, with more organic content, the clicks are more meaningful. You want people clicking on your site who actually know what the site is for, and could be a client.
My writing process
Iâve compiled this into a handbook which Iâve recently updated on Gumroad.
Itâs called the Organic SEO Article Handbook, and it outlines the process I follow to create work for clients on a daily basis.
You can check it out here (link).
Itâs ÂŁ17, and itâs a 37-page PDF on everything Iâve been talking about in this article, but in much greater depth â yours to keep forever.
The awesome
liked it :)Itâs split into six chapters:
Step 1 â Finding the topic
Finding relevant topics for your content strategy.
Step 2 â Structuring the article
Structural tips for your article.
Step 3 â Writing the article
Guidance on how to write articles to be SEO-friendly and clear for readers.
Step 4 â Tracking the article
Using tools to track your progress and see what is working.
Step 5 â Interlinking
Interlinking articles and creating a cohesive content strategy.
Step 6 â The Future
Preparing for the future and becoming part of the AI conversation.
If youâre unsure, please DM me and ask me about it :)
If you do buy it, please also send me an email. Iâd love to jump on a call with you and discuss how you found it, and what you would add.
Speak soon,
Caleb
SEO is like statistics to me... it makes my eyes cross and my head explode. So glad there's people like you that get it.
âGoogle doesnât like SEOâ â> that hit home. I find your approach to SEO much more intuitive. Now I want to try this out on a side project haha