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The insane emails I’m getting are getting more insane.
One strategy I’ve noticed people trying is ramping up the shock factor.
They exaggerate massively to attempt to create a sense of urgency or curiosity.
But in reality, they just create confusion and strange feelings of bewilderment.
Here are the top three this week.
1. Many say this is impossible, but it’s NOT!
Come to think of it, I have heard many people discussing that nail fungus CANNOT be wiped off while sleeping.
It’s a common conversation topic I often hear.
But this email will prove all those people wrong.
2. NASA kept it hidden…
This one is actually crazy.
“I want to warn you.”
Very sinister.
A breakdown of the post:
There exists a three-second method to manifest everything you desire in a matter of days (sometimes even 24 hours).
It was hidden for centuries by a few elite individuals, but now it’s recently out and lots of people are using it now.
NASA was involved in keeping it hidden.
Considering that it was secret for centuries, and NASA was only formed in 1958, I’d say NASA did a pretty shit job. Or maybe even were the ones to leak it.
But then why didn’t they manifest the secret being kept?
3. Massive, enormous, monstrous email list
They said ‘cashola’ so I was checked out already.
The exaggeration here is absolutely wild.
It’s not just a large email list.
It’s a …
Massive
Enormous
Monstrous
Then throwing in
GARGANTUAN
…email list.
This is just an email list, relax.
But I’m not an “unknown, underground Internet millionaire” so I guess can’t talk.
My favourite bit about this whole email is the bit about the monkey:
“A trained monkey could earn $5k — $10k per month doing this, but since you’re not a monkey, you should be able to earn FAR MORE :-)”
What the hell? First of all ‘should’ is a bit of a dig there.
But the most important point is that saying ‘a trained monkey could do it’ is an expression that the task is unbelievably simple, but it’s not literal.
But this email implies that it is. It could actually be possible.
Are there monkeys making $5k to $10k per month online with email lists?
Is the underground Internet millionaire unknown because he’s a monkey?
When writing email copy for clients, you want to grab attention, but you don’t want to start making stuff up.
People need to be grabbed but also convinced. Your emails also need to be grounded in reality.
All these emails try to create huge suspense where there is none and exaggerate beyond the realms of our world.
It just leaves the reader slightly baffled.
If you want an example of how to write a good email, I wrote about a cold email here that I loved 👇
Do you get emails like these three, or is it just me?
I want to keep my old site and the form up just to keep receiving them, as they’re a weekly source of entertainment now.
Perhaps this is their strategy all along.
hahah I actually find these hilarious. Comon! Do these work? I hope not... Great share!